Join & Login Forms in Dolphin Pro 7.2

Competition in social networking space is tough. Users have all the options in the world and are ready to move on to somebody else's site if they face a tiniest obstacle on yours. It's getting harder to sign them up. And #1 make-it-or-break-it, sign-up-driving, first-impression-creating component of a social network platform is, of course, the sign up form. And not any less importantly, the sign in form  (because... retention!).

In Dolphin Pro 7.2 we've paid A LOT of attention to both forms. Dolphin Pro 7.2 login and join forms are now streamlined, optimised for responsiveness, generally opening in popup (unless full page is absolutely needed) and stripped of any clutter. Join form is now 2-step by default (which is a proven auto-spam deterring method).

First, let's have a look at Dolphin 7.1.5 join form and login popup:

Although they look OK and can be customised, there are some aspects that require improvement. Side captions can't fit well on small screens, too many fields and separators add cognitive load, Facebook login is obscured, Captcha is not mobile-friendly, etc. All those issues combined can slow down sign up rates!

Now, let's have a look at the new Dolphin Pro 7.2 login popup:

The popup itself is responsive, plays well with all devices and opens with a cool transition effect. Tab for Join form guides unregistered members without boring text explanations. Facebook Connect is shining bright. Form elements are in clear focus. 

And even better... the join form:

The new join form is as short as it can be. Popup opens the first step, and once users have invested their time into filling it, they are much more likely to complete the second step. No need to scare them off right away! Second step is also shortened and optimised. No more "looking for", promise! (although you can put it right back if you want to). Ah, and there's a third gender type added - intersex.

All in all, we bet that just the new forms will DOUBLE your sign up rates when Dolphin 7.2 comes out!

Stay tuned.