Its a catch 22 situation for many new sites. You need to attract businesses, advertisers and the like to help pay the site costs, but no one will invest because there are not enough members - and you cant get the members because you cant afford to advertise or buy links. Getting a voucher for FB ads will not bring many results either. Concequently, the site does not grow.

Often, its not a case of what you know, but who you know. We were in this situation. Member density is low, but increasing see more daily. We now have a full stratergy by calling on professionals within our niche. These professionals can open the doors that we simply could not open. We also looked on Skills Pages and somehow have managed to find an entire team of top SEO, internet marketing and sponsorship professionals that believe in what we are doing enough to do all the work for free untill the site reaches the point of critical mass and becomes self perpetuating.

Their soul purpose will be to use everything at their disposal to build member density. This is several thousand bucks worth of professional help we will be getting for free.

Everyone involved in this has joined a steering comity with the aim of re-shaping and driving our product forward and making a huge success. We are now looking to recruit a seasoned Social networking guru who has troden this path before to join the comity.

These are the people - the team that is going to make the difference. We know that with these people on board we will reach our critical mass point before the end of the next year. My tip therefore is - well before you launch NETWORK within your niche and seek out those that can have the most influence within the market you intend to enter. Build a team. Don't do things on your own.