Apps revisited

There are clearly still questions about how the apps are going to work. Questions like, Will it take multiple Primes to get re-branding for more than one domain? And, Are the upcoming apps going to be covered by one re-brand purchase? etc.

Prime received its adjustment last week, because of the imbalance between the number of re-brands initially allowed 1 mobile app and 3 desktop re-brandings. This made it hard to juggle further purchases for those who simply had to apply re-branding to mobile apps for all domains. Buying more Prime licenses to gain more re-branding rights for mobile apps also brought 3 more probably unneeded Desktop re-brands. Voila! Desktop re-branding charges were dropped to take that out of the picture and make things simpler.

With the announcement of separate re-branding rights for $299 for everyone and not just Prime license holders, purchasers can now just buy extra rights for a domain for that price. This announcement really brought re-branding access for many more people and easier access to additional re-brands for Prime license holders, too.

The new question seems to be, Will Android and others be charged the same way, or is one re-branding purchase good for all coming apps? Sorry folks, this takes development work and they are not all free for re-branding with one purchase. Lots of time and effort is put into these. They are separate products and will be licensed that way.

Remember, everyone gets to use the apps, but you're not paying for that. You're paying for the right to remove our marks from them so that you can make them look like yours. Just like Dolphin!