I'm not convinced more technology is better. I believe a site built with Dolphin is like a lot of other things. You don't try to compete with a large volume product or service. If you focus on something specific, and do it very, very well.... you WILL get noticed.

Sure Facebook has 120,000,000 members, but there are probably 110,000,000 of them, that will never set foot in Houston TX. I'm more concerned with that other 10 million.