Let's look at this. You said if your buying some thing here you would like to know more than a nic name. That is what this is doing for everyone.

If your paying money, you can ask the person for their name, but how do you know it's their real name? By requesting real names and then doing a verification of them, Boonex is simply paving the road for the buyers and sellers. In this instance sellers will not have to provide this information every time someone new comes along as it's been done see more by Boonex and buyers will feel more comfortable know who they are doing business with.

For "Boonex Certified Seller" type thing then fine... But to say someone who doesn't do this will have a limited experience leaves alot of questions as to what that means. I can interpret it a number of different ways.