im not sure why this post as got so much negative votes because its valid in its points, if you a real business dealing with real people and money is changing hands, then real names or business names and addresses are a good thing,but most of us dont deal like that, and there shouldn't be a penalty if you want to stay annon. when i have sold stuff in my stores online, people who buy from me get my details from places like paypal and thats fine, but its still private from the casual on looker, and see more that has to be the priority, detail should only be given to genuine parties who are dealing with you on a professional level, but there still has to be protection from all those people and bots collecting information about you, its a fine balance but it has to be kept.