I would like to say i dont go against stating my business name. However my opinion is because i am not offering a "service" directly on boonex, i personally would not want to give out my real information.
A good example of what has happened to me in the past was on yahoo years ago i had a screen name that had my name plus numbers something like johnsmith2009, anyway some psycho looking at my profile figured out where i lived and decided to prank call my job. At the time i was working see more for the post office. Luckily she was wrong, still I just am very paranoid when it comes to giving real information online. Again real information being my real first and last name.
Like someone else said ebay verifies people without you having to give out your real first and last name. I dont mind boonex having my real information, and of course people i do business with. I just wouldnt want my real name just being out in the open for everyone to see. I am one of those people that have a unlisted phone number as well.. so i value privacy very much. Again this is just my opinion, and i do at least feel better knowing i will have the option to allow my real name to be shown or not