I am still amazed that I can buy a DVD player that comes with integrated support for several websites - such is the power and impact of these main web companies - this is not technology driven - this is market driven - the interfaces are clunky and basic but are dedicated to each site - a simple browser with a dedicated media-type (css-type) would be a better option - this way anyone could develop for these devices, but it takes a large carrot to twist the arm of the big electronics manufacturers see more - and this is exactly what the big players offer. You have to remember that historically radio was the original household media platform - this lost out to the TV - which was augmented by video, then dvd, now blueray, but all are now feeling the pinch of the web based companies that offer all this and more. The major electronics companies all want a slice of this pie as it's affecting their bottom line.

As for what site owners should do - use what you have now and then when the technology improves, or new features come out, then you will need to update / upgrade / improve. The web is the latest media platform, which is constantly evolving, and as with any such industry, you will need to keep up to remain competitive.

As for those holding out from launching / starting their projects - waiting for D7 / waiting for D7 to work - I question this strategy. For those webmasters who have put their plans on hold until this happens, I cannot help but think that this is a years worth of members that they have lost out on - quite a substantial memberbase, not only this, but by the time that these 'new D7 features' have been finally fully debugged and are working as they should, they will no longer be new features. Better to lead the bandwagon, than jump on it after wards.

/DM