Reading the comments here I must respond. First, the reasoning behind cloning the look and feel of facebook has to do with comfort with users. The more familiar someone is with a particular software such as Microsoft's Windows or the look and feel of a social media site as facebook or myspace the more likely they will use it. Of course, a small percentage of the population will take the time or have a preference for a different program such as Apple or other aspiring social sites. As a user if i see more know where to go to maximize the benefits of a site I will use that site more likely. With all the different sites out do I really want to take the time to learn how to use a new site or figure out where everything is? So, by a web developer laying out a site similar to facebook or myspace they are maximizing comfort with users. Second, even though the article is called "how to make a site like facebook" the author should have said that it will require the PURCHASE of some mods and that the basic dolphin installation will not provide you with the tools to build a facebook clone. Facebook is so widely successful because it is simplicity at its finest and follows the "KISS" philosophy of sales: KEEP IT SIMPLE STUPID. Simplicity can be a complicated thing to achieve and Facebook has mastered it. So, why wouldn't I as a developer want to learn from the best and maximize that knowledge.