Its not a Facebook world! Facebook is a fad that will pass by 2012. Boonex is the FB rival. BX is the future of whom all will look back at Facebook in contempt. BX does not need facebook for traffic. My opinion (the above mentions were facts) is that FB/Twitter Plugins/Modules assist in familiarity and simplicity of transitioning a user to a new and more sophisticated platform. (ie grandmothers are now tweeting and updating FB applications from their iphones facebook has made social networking a see more common part of everyday life, so now we are thankful for this, but don't surrender what you and what others who have believed in your dream have built, because it in now an evolving reality, capable of supporting the world for the next 10 years and beyond!