Andrew Boon
Interesting idea... Sounds more like an idea for 3rd party plugin though, but might be a cool social interaction tool.

As for own acronym - I wish we could :( We're under the curse of software development as opposed to site development. We have to make it clear, translatable, unbranded.
Below is the legacy version of the Boonex site, maintained for Dolphin.Pro 7.x support.
The new Dolphin solution is powered by UNA Community Management System.