Andrew Boon
Also from Zuck: "On iOS and Android you can just do so much better by doing native work and we needed to do that.", when admitting that their focus on web-app was a major mistake. A lot of people go to mobile site, but not because they want the mobile app experience - many just don't know any other way (native apps), or they want features of full site they're used to (and have to deal with mobile version instead), or they are dissatisfied with native app for some reason (FB for iOS used see more to be really bad). It's a tricky and a very political subject - mind you, Zuck doesn't want iOS to succeed. Now that they have Facebook HOME, which is "native", you're going to hear how much better it is and how much more engaging, and many more people use it compared to browser version.

There is no hard evidence for either, so we try to go by hunch and feedback from real people we know. So far - native app + universal site feel like winners.
Audanbal
If you're not going to build mobile template. Then, at least, help us or do something about adult sites for the native apps.
mongo99
From what I have seen, Zuckerman will say whatever he has to if it means Facebook can get an advantage over competitors. Misdirection seems to be a standard business practice there.
Audanbal
Feedback from real people, is so overstatement because there was never mobile template from Boonex to begin with (I'm not talking about third-party). I still think mobile template is also a winner. I have evidence, this is VERY do-able.
Check out the demo
http://www.tegdesign.com/tegansnyder-JQuery-Mobile-Slide-Menu/
This looks similar to native app that people are used to. This may be useful for tablets as well especially portrait. Please reconsider mobile template for some sites that will never see more be approved by app store.
 
 
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