Too each his own. Though I agree if you are going to use a logo make it sharp and unique. Else use nothing like this:

re: "For most people plan-text logo will never sing down into long-term memory."

LOL!! You're working too many hours AB.

Over 69 years on the planet and still having fun
Andrew Boon
Now I sing that typo is too cute to fix.
Below is the legacy version of the Boonex site, maintained for Dolphin.Pro 7.x support.
The new Dolphin solution is powered by UNA Community Management System.