SEO for Beginners Continued

JasonVan posted 28th of July 2010 in Community Voice. 6 comments.

I'm going to make this post brief.  I really don't know how many people will actually read this.

So now that you've spent at least a few days carefully selecting your keywords (words that match the niche of your site and get adequate monthly searches), it's time to move onto step #2.

Step  #2 is carefully and strategically sprinkling your keywords throughout your site.

Now it the past, SEO experts would have encouraged you to aim at a precise percentage (example: your keywords should make up 5% of your total text), and there were lots of keyword percentage tools to go along with this strategy.  Today, however, search engine algorithms are keen on detecting and penalizing anything that doesn't look "natural" and "organic".  In other words, most SEO experts today agree that you should write to impress your human audience, all the while remembering that the google bots will be checking out your text as well.

"So carefully and strategically sprinkle in your keywords throughout the text, but don't overdo it."

Where are good places to put your keywords?

1. Your title tag

2. Your meta tags

2. Image names

3. Image alt and title tags

4. Link title tags

5. H1, H2, H3

6. Text

7. Etc.

The key to successful keyword deployment, however, is to avoid using the exact keywords over and over again.  You want to spice it up. This means you should use different variations and combinations of these keywords, along with using some synonyms as well.

For example: Let's say you want to optimize your site for "Adult Dating".  Your title tag should probably look something like: "Free Online Adult Dating" or something like that.  This way you try to get a whole bunch of different variations of these keywords, like "Free Adult Dating", "Free Dating", "Online Adult Dating", "Adult Dating", "Online Dating", etc.

After you choose your title tag, you can then sprinkle in all these various combinations throughout your site.  You can also throw in lots of words like: "Date", "Flirt", "Relationships", "Partner", "Love", "Sex",  etc.  You want to use words that the bots will deem appropriate and relevant to an adult dating site.

Now you also need to remember that these bots look at all your pages, not just the index page.  Therefore it is important that you try to include these words in as many secondary pages as possible, without making it look strange or "unnatural".

In the end, the integration of your keywords is mostly about common sense.  If it would look silly to a human audience, chances are it will send up some red flags in the search engine algorithms.  These algorithms are getting more intelligent every day.

ps.  One of the first things I would do (after the title tag and meta tags), is rename the logo image to something that includes your keywords. I renamed mine: chat_rooms.png and then gave it an appropriate title tag and alt tag.  I would also create some additional text pages that contain lots of information about your site (using your keywords).

You are free to check out my site at: http://www.ustillup.com    It's not perfectly optimized, but then again I don't want it "perfectly optimized".  If you are too perfect, you will probably look unnatural.

 
Comments
·Oldest
·Top
Please login to post a comment.
houstonlively
Good info. Thanks.

I've been pondering over the right keywords to use for a very localized site. For a site like mine, that will focus on a very specific geographic area, the right keywords to use, is a bit confusing. I know the right seo will help drive traffic in general, but the question I ask myself is, will it be the local traffic that I'm looking for. I have a few non-internet advertising strategies in mind, and my gut feeling is those may be more important than search engine rankings... see more although I'm not 100% sure. I guess there's only one way to find out. What perplexes me, is that you can take a really good keyword combination, and then when you add the word 'Houston' or 'Texas' to the mix, it's nowhere near as impressive.
JasonVan
houstonlively,

Yeah, it's tough because in a way you have to "sell out" if you want more visitors. For example, my site UstillUp is a late night hook up site. So when I started off, I tried to optimize for all kinds of keywords...but I always included "late night". Eventually I became #1 for terms like "Night Chat", "Late Night Chat", "Late Night Dating", "Late Night Hook Up", etc. The problem, however, was that these keywords/phrases see more weren't sending me very many visitors.

I then went to making cards and handing them out locally. I had thousands of cards printed out, and I went everywhere handing out cards and putting up posters. I honestly don't know if I got a single "long term" member from all this advertising.

So in a way I had to "sell out" and remove "late night" from all my SEO efforts. My site is still very visibly a "late night hook up site". However, 80% of my visitors come from terms like "singles chat", "dating chat", "chat rooms", etc. These visitors are not actually looking for a late night hook up site. That's why my site is often busier now during the day. I'm wondering if I should spend more time on one of my chat sites like: ChatRetreat.com (also Dolphin 7).
DeeEmm
HL - you can also target other sites keywords so that your site appears in their search listings - ie if you think that your site might appeal to Oilers fans, add relevant keywords. Try to target high usage sites, you might get a better return. It's a cheap trick but can pay off.

I found the best way to drum up members is to go join a load of other related sites and simply be active in their forums - this is when allowing urls in sigs actually works for you. Obviously you need to need to gain see more other members trust and respect, but generally if you're clever you can advertise under the radar. It's a lot of work, involving many hours in front of the computer, but I've found that members that join in this manner are also more likely to stay and post rather than join and never come back, and this is really the key - get a few decent active members and more will follow.

Also Facebook advertising is a good investment - you can target different demographics, and there is a MASSIVE exposure - plus this exposure targets exactly the type of people you want - active social network users. I've seen one site go from a few hundred to a few thousand members over the course of a few months. I tried this for a short time and it worked pretty well.

Another idea is to start a member exchange program - we all join each others sites and make a vow to post at least one new (relevant) item and respond to one other item, every day - This keeps the site fresh with new content and appearing active, again encouraging others to post.

HTH

/DM
DeeEmm
Jason - I liked the tip to rename the logo, using the 'title' parameter in links is also a good idea - especially considering that that logo is a clickable link.

/DM
JasonVan
I tried advertising with Facebook for a while, but actually found that I was getting a better deal with Google Adwords. PPC advertising with Adwords is extremely targeted. If I have a dating site in New York, for example, I can have it so that visitors only see my ad when they are looking for "New York Dating" or "Dating in New York"....you can't get much more targeted than that.

Promoting your site by posting in related forums is definitely a good idea. However, as you see more mentioned DeeEmm, this can be very time consuming. You actual have to build relationships with people and get noticed for your meaningful contributions...blah...blah...blah. I've actually been banned from a lot of dating related forums. Some of them I spent weeks contributing in a meaningful and intelligent way. Then when I finally made a mention to my own dating site....BOOM! You're Gone! It can be very frustrating. But I guess it really depends on your niche and the time you are willing to spend.
houstonlively
DM.. good tip on stealing other sites keywords. I like cheap tricks. Oilers? Who are they?

Some day, when I actually have a presentable site, I'll make use of all of this.
 
 
Below is the legacy version of the Boonex site, maintained for Dolphin.Pro 7.x support.
The new Dolphin solution is powered by UNA Community Management System.
PET:0.1475191116333