houstonlively,

Yeah, it's tough because in a way you have to "sell out" if you want more visitors. For example, my site UstillUp is a late night hook up site. So when I started off, I tried to optimize for all kinds of keywords...but I always included "late night". Eventually I became #1 for terms like "Night Chat", "Late Night Chat", "Late Night Dating", "Late Night Hook Up", etc. The problem, however, was that these keywords/phrases see more weren't sending me very many visitors.

I then went to making cards and handing them out locally. I had thousands of cards printed out, and I went everywhere handing out cards and putting up posters. I honestly don't know if I got a single "long term" member from all this advertising.

So in a way I had to "sell out" and remove "late night" from all my SEO efforts. My site is still very visibly a "late night hook up site". However, 80% of my visitors come from terms like "singles chat", "dating chat", "chat rooms", etc. These visitors are not actually looking for a late night hook up site. That's why my site is often busier now during the day. I'm wondering if I should spend more time on one of my chat sites like: ChatRetreat.com (also Dolphin 7).