Good analogy Hernan! Boonex "rang the bell" - and if you didn't buy a drink before that you were out of luck. Even from purely a business perspective, this was a strange decision in my opinion. Existing paying customers are always the best potential source for new sales and revenue, but they have now all been given free lifetime licenses so most of them have no reason to pay Boonex ever again. The people with the Smartpro licenses in particular have no reason (and they are the ones see more with the most ability to pay). They now have five licenses - there may even be a secondary market develop if people with these extra licenses make them available to people who didn't get in on this deal.

Now it is the people who haven't bought licenses yet who Boonex must convince. For a small handful, $790 might be no big deal, but I suspect most of them won't feel too comfortable paying that much, when they could have gotten the same thing for $100 just a few days ago (or even $39 if they had a yearly, and for a few people as little as $20 if they bought contributor points at the right time). Many of them will look for alternatives, most will probably decide to live with with the free advertising version if they can. I think Boonex will collect less money with this approach, at least for quite a while.