Well that's a rather dramatic cut. While I have no objection to anyone selling their goods at a price of their choice, cutting a product's price by 333% makes me feel puzzled. Price development of an established product usually follows some sort of predictable curve.
Every product has a price tag expressing its value, and when value and price match, you have customers. Too low stretches and runs your infrastructure down, too high leaves you stranded. How do you assess the value of your product? see more Is Dolphin's value and worth a variable? And is it FF or Alpha? =)
I always assumed (without any evidence, I know!) that their previous pricing already had support and all other stuff wrapped into it. What they've done now is separate the product ($299 for forever license) and the support component ($240/year).
So, under this scenario, the one-off $798 (was it?) it would have cost you before to get one forever license+support will give you only two years of support instead. Total cost for us (those using ad-free) is actually higher, but entry cost is lower.
It see more makes sense to separate the support component explicitly, as there are those who prefer to continue using the free license. This gives them the opportunity to get proper support, even though they haven't purchased a paid license.
There's no stock limit on licenses, and it all boil down to how much time we spend and how much money we get in total. We wanted to try different approach, but it became obvious that BoonEx software should be more affordable and we should rely on more sales/installations, since we plan to rely on the "ecosystem" more - such as partners, extensions, membership, etc.
Every product has a price tag expressing its value, and when value and price match, you have customers. Too low stretches and runs your infrastructure down, too high leaves you stranded. How do you assess the value of your product? see more
So, under this scenario, the one-off $798 (was it?) it would have cost you before to get one forever license+support will give you only two years of support instead. Total cost for us (those using ad-free) is actually higher, but entry cost is lower.
It see more