I believe you missed the "conflict of interest" issue that's been pointed out. I know I would feel concerned and conflicted if I were the BoonEx CEO --- trying to get a seriously delayed product out, while developers are creating fancy extra features outside the product-to-release and selling them before the release.

Of course, if the developers need to actively generate monthly income from sources other than Boonex salary, I do understand developers running their own little businesses see more --- and perhaps it's even a Boonex consensus. Whichever way that may be, it sends out a rather weird message.