I am all for a discussion on how to optimise D7. Hopefully boonex will take it on board as well. I am still having to manually add to my D6 project SEO improvements, which involves copying and creating new files. Hacking those files. Then creating a new .htaccess entries for all those files. I have had good success and manged to get various pages from my site onto page 2 and 3 of google, in a very competitive area, after about a year. The companies on page 1 of google have spent £1000s/£10,000s see more getting their sites onto page 1. I know that as I talk to them. I doubt I will move my current site to D7 incase I destablise the search engine rankings. But I am all up for copying my user base to a D7 website. However that in itself has SEO implications in terms of duplication of p0rofile info content on a different website. Hmmmmm