The "something!" EXACTLY, there has to be a something involved with your website. Alot of people seem to be afraid of their own imagination. Stepping out of the nrm is what makes a millionaire. And Even though I'm creating a music site, you best believe that it has a purpose. Anyone can come and post music and photos, I didn't want that. I wanted my site to have a concept behind it and thats what it has. Copy caters,(Shake my head) They all suck..