Andrew, you're right from your point of view. I mentioned it because I observed very big sites/companies and how they pay a lot of attention to their logos, even when they look as simples as they can be.

There're interesting studies about logos and customer reactions. Some logos are right away rejected by mainly females and they are very unlikely to return to that site. I learned this way that it is sometimes the little things that make a big change.

I personally feel about the logo so-so. see more It would be interesting of what others think. I alway try to project these kind of things(logos) on a huge bill-board and watch people if they would be able to relate to it.