It always comes down to one thing, doesn't it? Build a website with content and functionality that actually captures the appeal of humans, and not just the search engines. It's like the old adage. "You can lead a horse to water, but you can't make it drink." The search engines can lead people to your site, but it's your job to create enough appeal for them to take a drink.
EXACTLY! Now I'm learning what appeals to the human. I have to step outside of myself and what I want and do what works.It's about making the customer happy.