Facebook is as Facebook does and they do do everybody. That is their strength but it is also their weakness. At some point, it will get old and people will start moving back towards, smaller, more topic specific sites. Everyone has different interests in life. The best thing I think to do is figure out ways to cater to those specific interests and create sites that are interactive, safe and by the mere fact that every member likes rose colored Popsicles (or any other topic) makes them all brothers see more and sisters.

I know no one here believes me and many don't even understand what I am talking about most of the time but Facebook will be it's own worst enemy. For instance, the whole idea of having 'friends' was designed as a way to control the literally millions of people joining and using the site. What happens when the numbers begin to dwindle? The site will fail with the same exponentially increasing speed that it experienced in it's meteoric growth. If you have ten million users with 10 friends each and 5 million of them lose 5 friends well, you get my point. It's a house of cards.

I have been saying this for months and I'll say it again. The BEST thing Boonex could do with Version 8 is make the friends idea a mod that can be completely switched off. It will allow the smaller, more topic specific sites (that's everybody, except Facebook BTW) to gain and maintain it's community 'character' far earlier in the game thereby raising the percentage of how many sites are actually successful.