In reply to Promotion Tips #2: Facebook Marketing

DRautenbach•18th of November 2011•to daihlo

We got a few on FB ads, but we had to run 15 different versions of the adds in order to learn how to get the most out of it. It's not somthing that would definately not do. If I come across another free $50 voucher i will have another go.

I ran it alongside google ads, and FB ads were MUCH cheaper and more effective. Google adds just ate up the voucher, produced no results and left me with an unexpected bill for more than the vale of the voucher.

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Andrew Boon•20th of November 2011•to DRautenbach

We've tested them a few times. Each time with an average of about 5-10K budget, different ads, tracking, specific targeting. Got some clicks, but very few sales. We could be a bad match for a typical FB audience though.

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DRautenbach•21st of November 2011•to Andrew Boon

I think you have a massive market interest on FB Andrew. I just dont think you have found the right way to tap into it. Creating your own Social Network is like living a dream - thats why dolphin (dispiteits faults) is so popular. There are many on FB that want that dream - you just have to find the correct way to sell that dream to them.

Just my 2 cents.

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Andrew Boon•21st of November 2011•to DRautenbach

:) True. At the same time we're working on changing direction somewhat, as we want to provide something that turns dreams into reality in much more cases than Dolphin does right now.

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